Why is 10:10 the Default Setting for Clocks and Watches?

Why do watches in ads show 10:10?

  • In most watch advertisements the time displayed on the watch is 10:10.
  • The 10:10 position gives the clock or watch a number of benefits, here are the real reason for the setting:
  • The hands not overlapping, so they're fully and clearly visible and their styling can be admired.
  • The arrangement of the hands is symmetrical, which people generally  find more pleasant than asymmetry, making the product more appealing to  customers.
  • The manufacturer's logo, usually in the centre of the face under the 12, is not only visible, but nicely framed by the hands.
  • Additional elements on the face (like date windows secondary dials), usually placed near the 3, 6, or 9, won't be obscured.
  • When the clock is at 10:10, the positioning of the hands creates a "v" symbol, which symbolises victory. It could be said that manufacturers use the "victory" quotient to tap into people's emotions. This is plausibly one of their emotional marketing gimmicks.
  • Finally, the 10:10 hands look “happy” due to the fact that the hands look like a smile.